About WHC
-
WHC originated in Belgium and is expanding globally.
WHC is a premium Omega-3 nutrition brand originating from Belgium. Since its inception, it has been committed to providing global consumers with the purest and most effective fish oil supplements.
With its leading technology and strict quality control, the brand has not only won the trust of the European market, but has also successfully expanded to the United States and China, gaining high international recognition.
-
26 years of dedication, all for a single drop of pure nutrition.
Brand founder Jo Wyckmans recognized the nutritional imbalances in modern diets as early as the 1980s, leading him to dedicate himself to orthomolecular medicine research and making high-concentration Omega-3 his life's work. In 1999, he pioneered molecular distillation technology, successfully improving the purity of fish oil and setting the brand on the path of technological leadership. Subsequently, he invested in and participated in the construction of the KD Pharma factory, pioneering the use of environmentally friendly supercritical fluid chromatography technology for refining, establishing WHC's dual advantages in purity and environmentally friendly processes.
To this day, WHC maintains a close partnership with KD Pharma, with all its products manufactured exclusively by the factory to ensure that every step from raw materials to finished products meets the highest standards.
-
Technological innovation empowers health
WHC collaborated with KD Pharma and the research team at the University of Antwerp to continuously optimize the purification process for purity and concentration, resulting in a significant transformation in the field of Omega-3 fish oil.
Moreover, even before the importance of EPA was widely recognized by the scientific community, Mr. Jo Wyckmans had already taken the lead in promoting the application of high-purity EPA and DHA in the field of clinical health.
-
The future is here; WHC invites you to jointly create a blueprint for health.
With its deep foundation in the Omega-3 field and breakthroughs in high-purity fish oil technology, WHC meets consumer needs in multiple aspects, including products, services, and philosophy. Currently, WHC products are best-sellers in many countries, including China, the Netherlands, Belgium, the United States, the United Kingdom, Germany, and Singapore, and are gradually becoming a top brand in the high-end fish oil market.
Looking ahead, WHC will be driven by technological innovation and committed to quality, bringing more comprehensive, efficient and pure health supplements to global consumers and setting a new benchmark for the development of the health supplement industry!
WHC Brand History – From Belgium to Hong Kong, Building a "Bridge to Health"
WHC Brand Establishment
Entering the Chinese market
Received five-star certification from Canada's IFO
Expanding China's online market
Omnichannel retail layout
TVB Best Actor Moses Chan becomes brand ambassador
WHC Product Advantages – Six Core Advantages Redefine High-Quality Fish Oil
WHC fish oil is made from small deep-sea fish sourced from the Peruvian and Chilean fishing grounds, one of the world's four largest fishing grounds. The Peruvian and Chilean coastal areas form a unique cold-water fishing ground, covering only 370 kilometers. This region accounts for only 4.6% of the world's marine resources and boasts precious, naturally wild fish species caught on a quota-based system during limited fishing seasons each year. WHC selects only small deep-sea fish weighing less than 210g, resulting in a shorter growth cycle and greater safety and purity.
WHC fish oil processing uses the world's only Omega-3 purification technology—SFC supercritical extraction technology. Through this technology, natural fish oil can be purified to an unprecedented level of purity, with impurities controlled to an extremely low level.
WHC fish oil products all use the rTG form, with a purity exceeding 95% and an absorption rate four times that of EE-structured fish oil. WHC collaborated with the Institute of Biopolymers at the Norwegian University of Science and Technology in Trondheim (NTNU) to develop ConCordix emulsion technology, creatively combining oil-soluble and water-soluble components into a single product, achieving a major breakthrough in the water solubility of Omega-3.
At the same time, it ensures that the oily substance is released into the human intestinal digestive fluid in the form of tiny droplets, which enhances the absorption of active ingredients, increases bioavailability by 44%, improves absorption efficiency by 200%, and has been granted a national invention patent.
WHC fish oil is produced by KD Pharma in Germany, a world-leading pharmaceutical-grade nutritional supplement processing plant. As one of the world's largest suppliers of Omega-3, KD Pharma not only possesses patented supercritical fluid extraction technology, but also holds 21 international patents, 12 process technology patents, 6 therapeutic use patents, and 3 product composition patents, ensuring product quality and innovation.
WHC fish oil has received numerous international authoritative certifications, including IFOS 5-star certification, GOED membership, Friends of the Sea certification, BRCGS global food safety standard, and NSF certification. Among these, IFOS is renowned as the world's most stringent and authoritative third-party testing organization for fish oil, rigorously controlling aspects such as content, purity, safety, stability, and heavy metals, with testing standards far exceeding those of the FDA and the World Health Organization.
WHC has developed a product line covering all age groups to meet the diverse health management needs of consumers. It has designed dietary supplements specifically for children, adults and the elderly to fully meet the daily health management needs of the whole family.
WHC stays true to its original aspirations and pushes the boundaries of creative possibilities.
December 2025
Industrial Exhibition
Showcasing at the 59th Hong Kong Brands and Products Expo, the largest outdoor shopping carnival in Hong Kong attracts over a million visitors annually, reaching a wide range of potential customers, enhancing brand awareness, and comprehensively meeting the daily health needs of different customer groups.
September 2025
Citybus advertising coverage is comprehensive.
We will launch bus advertising campaigns to fully cover all districts in Hong Kong Island, Kowloon and the New Territories, and enhance brand exposure and market penetration along major transportation routes throughout Hong Kong.
June 2025
Moses Chan becomes a "one-day store manager"
TV King Moses Chan personally visited the SOGO WHC counter in Causeway Bay as a "one-day store manager," interacting with everyone up close and sharing family health secrets.
June 2025
WHC X HKCSAD
WHC is fully committed to supporting Hong Kong athletes, providing supplements and becoming a solid support and helping them break through their limits!
May to July 2025
Prime Time: TVB advertising coverage extends to all brand advertising during prime time on TVB, reaching a wide range of Hong Kong households and consolidating market leadership.
April 2025
Nutritionist Lecture
WHC star nutritionists will guide you through debunking "hidden fat traps," share seasonal dietary tips, and answer your health questions on the spot.
January 2025
Citywide Focus: MTR Advertising Campaign Launched Across Hong Kong to Enhance Brand Exposure and Market Penetration.
January 2025
Star-studded endorsement: Chen Hao officially announced as the first brand ambassador.
Hong Kong's renowned actor and TVB Best Actor, Moses Chan, has officially become the brand ambassador for WHC, further enhancing the brand's professional image.
August 2024
WHC's special booth at the 32nd Hong Kong Lotus Baby Expo showcased its Little Superman Fish Oil, highlighting its meticulously designed nutritional programs for children of all ages, focusing on children's physical and mental health, and promoting the upgrading of the children's nutrition industry.
2024
Innovation Gala: The New Product Launch and Brand Friends High Table Dinner was held in Hangzhou, where multiple new products were launched, marking a milestone in the brand's innovation.
- Choosing a selection results in a full page refresh.
- Opens in a new window.